The importance of Link Popularity
The purpose for Search Engine Submissions are to increase your Link Popularity.
Link Popularity has to do with the number of links in the world wide web that point back to your website. The links can come from any type of website (personal, business, Search Engines, directories, specialty sites, online ads, social media, blogs, etc.). The most valuable links are those that come from popular websites that receive a lot of traffic and have achieved high rankings themselves. Or, from partner directories that are used to pick up new website listings. Each time these sites are visited (crawled) by the Engines your link on their site is bound to be picked up. The more quality links out there that point to your website the better your website looks to Google and other top engines and directories giving you higher rankings and better placement.
Search Engine Submission is the act of submitting and registering your website’s domain to Search Engines, Directories and even Specialty directories. Specialty directories are those that are industry specific. When your site is submitted a request notification is added to their database for your site to get listed. Some requests are approved automatically others can take weeks or months before your domain is reviewed and added to their database. Once your site is listed it can remain in their database for as little as a month and on others much longer. Changes in their listing methods can result in your site being dropped. This is why it is important to submit your website address frequently, to ensure that the link to your site remains listed.
The bottom line, Google and other top Search Engines base your position ranking and popularity on how many links in the world wide web point to your site. They figure that if there are many links pointing to your website then your website must be important and worth displaying before other less important sites. The goal is to have as many links out there pointing to your website.
Last month, I explained how you can submit your web site to Google and MSN through your admin control panel. If nothing else, it’s important to at least go through this process once per month. It only takes a couple of minutes and will make a difference.
You establish a web presence with a website, now you need to make it work for you. You do this by building your link network. A web marketing plan should include link marketing as part of the strategy.
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